With this analysis, you will be able to see if your customers buy from you again and in what proportion. Remember that acquiring a new customer is between 5 to 25 times more expensive than retaining one.
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Find out what is the purchase frequency, per customer
Here are some tips to consider before downloading
Connecting your own data
Even with an Excel file as data source you are good to go. Simple replace the demo Excel file with your own.
Data structure
- Date: Order date.
- Customer: Client ID, it can be their email, phone number or ID.
- Total sales: Total income for the transaction made by the customer.
